Superior Farms Pet Provisions enforces a Minimum Advertised Price (or M.A.P.) for each of our products.
M.A.P. helps us protect our brand’s value and enables us to maintain our high quality standards when it comes to product sourcing and production.
A clear M.A.P. Policy helps us ensure a level playing field between online retailers and independent pet specialty stores who rely on competitive pricing to maintain their business.
Unfortunately, unauthorized sellers sometimes obtain and sell our products below the M.A.P. This is a violation of Superior Farms Pet Provisions’ M.A.P. Policy, and we actively monitor, investigate and take action to correct these violations.