We provide the highest quality pet provisions sourced directly from our farms. All of our products are carefully selected from all natural ingredients and are great for your pet.

Superior News

April 1, 2014

Superior Farms Pet Provisions expands product offerings to include USA beef chews

Beef joins lamb and venison proteins for the company’s source-verified product portfolio 

Superior Farms Pet Provisions has extended its product offering, adding a line of beef items to its portfolio of natural products.  The company is launching this product line at the Global Pet Expo beginning today in Orlando, Florida. 

The all-natural beef chews are 100 percent American raised and processed, staying in line with the company values of providing safe, sustainable pet products to the market place. 

“Adding beef items was an obvious fit to our popular lamb and venison pet treats and chews,” said Gary Pfeiffer, President of Superior Farms Pet Provisions.  “Customers really asked us to do this. They appreciate that we provide verified sourcing and control everything in the process from procurement, drying, packaging and distribution.  Our products are safe, natural and consistent – just what pet owners are looking for.”

There are 12 new SKUs available for pet retailers and distributors, including: 6”, 9” and 12” straight beef pizzles; 6”, 9” and 12” twisted beef pizzles; 6” and 9” beef trachea; beef femur pipe; beef mammoth bone; beef bone with knuckle and beef bone with tendon. 

In its third year of business, Superior Farms Pet Provisions is now available through distribution partners nation-wide.  A limited number of items are also available direct to consumers online at www.superiorfarmspet.com. 

Superior Farms Pet Provisions will be highlighting the items at booth 2085 at the Global Pet Expo today through Friday. 

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Superior Farms Pet Provisions produces natural lamb and venison pet treats and chews from its own facilities in USA and New Zealand.  All products are all natural as well as grain and gluten free. Founded in 2012, they work in direct partnership with their suppliers, including Superior Farms Lamb, and pride themselves on being a vertically integrated company with a secure supply chain to provide safe products for pets.  Follow on Twitter: @SFPet 


July 22, 2013

Superior Farms Pet Provisions expands product line

“Itty Bits” made from natural lamb and venison lung specifically for small dogs

Aiming to serve customers with smaller dog breeds, Superior Farms Pet Provisions have announced the addition of Lamb and Venison “Itty Bits” treats to its product line.  The new products are going to be highlighted in the New Product Showcase at the SuperZoo, a national trade show for pet retailers in Las Vegas this week.  

“It’s uniquely shaped for small dogs under 15 pounds,” said Vice President Eric Tiller.  “We are taking our high quality lamb and venison lung product and made it bite-sized – small enough for petite breed to enjoy.” 

The treats are a novel protein for small dogs or a training snack for larger dogs.  Tiller said they are high in protein and low in saturated fat. They also use no fillers. “This is a single-source protein, so you don’t have to worry about it containing added ingredients that could cause an allergic reaction to your dog,” he said. 

The Lamb Itty Bits and Venison Itty Bits are packaged in 3 oz bags for retail. Tiller said they help complete the product lines of natural lamb and venison that Superior Farms Pet Provisions offers.  All their products are source verified from New Zealand and the US, and are processed in the U.S.  Their products contain no grains, gluten, preservatives or artificial flavors. 

Featured on the packages of the Superior Farms Pet Provisions products are actual dogs of the company employees. The lamb package features Hailey and the Venison package features Zack – both small breeds that reflect the type of animal the product is for.  

Superior Farms Pet Provisions will be at the SuperZoo Trade Show at Booth #713 featuring its full line of treats, chews and frozen items. 

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Superior Farms Pet Provisions produces natural lamb and venison pet treats and chews from its own facilities in USA and New Zealand.  All products are all natural as well as grain and gluten free. Founded in 2012, they work in direct partnership with their suppliers, including Superior Farms Lamb, and pride themselves on being a vertically integrated company with a secure supply chain to provide safe products for pets.  Follow on Twitter: @SFPet


May 6, 2013

Superior Farms Pet Provisions welcomes new VP of Sales

Eric Tiller brings varied background in the pet industry to his new role

When he was a youth at his parent’s farm and feed store, Eric Tiller didn’t realize that learning the pet industry from the ground up would turn into his career. Now, after working on the retail side and the distributor side, he is ready to take the Superior Farms Pet Provisions brand to the next level as the Vice President of Sales for the new company.

“Being able to work for a company that is in control of the sourcing – that is very important in the pet industry,” said Tiller. “What enticed me most is that I saw a start up that was getting into the pet segment that had all the resources – really knowing the farms that the products were coming from. It’s enticing to take some knowledge of the pet industry and apply it to grow this into a successful brand. ” 

Tiller worked for Central Garden and Pet from 2000 in various locations around the country, including the Sacramento location starting in 2010.

“He is a great fit,” said Gary Pfeiffer, SFPP President. “We are a fast growing company with an excellent product.  Eric brings to us a lifetime of pet industry experience that will help us grow our brand nationally and make our products available to discerning pet owners everywhere.”  SFPP processes natural lamb and venison pet treats safely in their facilities in the USA and New Zealand.

“The pet industry comes naturally,” said Tiller. “With my past experience in the industry I can relate to the current retailers and be able to bring them safe and natural products.”

Tiller can also relate to the product because he and his wife and two children also have a Yorkie named Clementine in the family.

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Superior Farms Pet Provisions produces natural lamb and venison pet treats and chews from its own facilities in USA and New Zealand.  All products are all natural as well as grain and gluten free. Founded in 2012, they work in direct partnership with their suppliers, including Superior Farms Lamb, and pride themselves on being a vertically integrated company with a secure supply chain to provide safe products for pets.  Follow on Twitter: @SFPet 


April 24, 2013

Fit As Fido

Dr. Dawn Marcus, a board-certified neurologist and professor at the University of Pittsburgh Medical Center, talks about Superior Farms Pet Provisions treats on her blog, Fit As Fido! Not only do Dr. Marcus' dogs love our Lamb Liver Snaps, but they also loved the training tips that can be found on the back of our bagged treats! Great work Toby and Wheatie! 



January 2013

Superior BarkBox

We are extremely proud to announce we received a 3.33 out of 4 rating from BarkBox customers! It was the 2nd highest rated item. Thank you BarkBox. 

Theo loves to chow our stuff! 

 dog gift 


January 25, 2013

Superior Farms Pet Provisions featured on That Touch of Pit!

And finally, our second bag of treats are Superior Farms‘ All Natural Lamb Toasters. More great treats for training, but also just a simple treat I can give randomly and not have to worry about nasty allergic reactions, bad nutritional value, and other stuff. Just simple, 100% lamb – good stuff.

Superior Farms' Lamb Toasters


January 2013

Roger is a Star!

Check out Roger in the January Edition of Pet Product News! 

 


December 11, 2012

Superior Farm Pet Treats Now Available on Amazon!

Check out the 5 star Amazon Review »


 November 27, 2012

Buddy Reviews Our Dog Treats

Buddy was more than happy to help me review the all natural Superior Farms Pet Provisions Dog Treats. These Lamb Waffles are made from 100% lamb, and are grain-free and gluten-free. Buddy is happy about that since he's trying not to top 100 pounds. Made right here in the USA, Superior Farms Dog Treats are sourced from USDA facilities in the US and New Zealand.

Check out the full review by blogger Lisa Weidknecht »